The boring parts of filmmaking are about to get a lot cheaper
Here's a question nobody in Hollywood wants to answer honestly: how much of post-production is actually creative work, and how much of it is expensive problem-solving? A scene gets shot on location. The lighting shifts between takes because clouds rolled in. An extra in the background is wearing the wrong jacket in one angle. A critical reaction shot is missing because the actor had to leave set early. These are real problems that happen on real productions, and fixing them costs real money — reshoots, VFX work, manual frame-by-frame editing. [2] That's the space InterPositive occupies. Not the glamorous, headline-grabbing version of AI in Hollywood — the one where computers replace actors or write screenplays. The version where AI handles the grunt work that eats production budgets alive. [2][3]
Netflix announced Thursday that it's acquiring InterPositive, the company Ben Affleck quietly founded in 2022 to build exactly these kinds of tools. The entire InterPositive team is joining Netflix. Affleck becomes a senior advisor. And the tools that InterPositive has been developing — trained on proprietary datasets from controlled soundstages — will now be exclusive to the world's largest streaming platform. [1][2]


