The startup that said no — and got $9 billion more for it
There's a moment in 2024 that will be studied in business schools for years. Google, one of the most powerful companies on Earth, shows up with a $23 billion offer to buy your four-year-old startup. You say no. [1] That's exactly what Wiz CEO Assaf Rappaport did. At the time, he told employees he believed the company could be worth far more — and he was right. When Google came back to the negotiating table in early 2025, the price tag had grown by $9 billion. The final number: $32 billion in cash. No stock. No earn-outs. Just a wire transfer larger than Google's purchase of YouTube, Motorola, and Mandiant combined. [1][2] Wiz was founded in 2020 by Rappaport and a team that had previously built Adallom, a cloud security company acquired by Microsoft. They knew the space intimately, and they saw something the market was slow to recognize: as enterprises moved workloads across multiple cloud providers, the security tools designed for single-cloud environments were becoming dangerously inadequate. [2] Wiz's answer was an agentless platform that connects directly to cloud provider APIs — no software to install, no performance impact on running workloads. Within minutes of deployment, security teams get a complete map of their cloud infrastructure and its vulnerabilities. Not just a list of isolated problems, but a graph of how those problems connect into realistic attack chains an adversary could actually exploit. [3] The results speak for themselves. Wiz crossed $100 million in ARR faster than almost any enterprise software company in history. By 2023, it hit $350 million. By 2025, $1 billion. Nearly half the Fortune 100 became customers. [1][2]





